Signal North builds professional websites, captures every missed lead with AI-powered response, and runs direct mail campaigns for local trades businesses. Flat monthly rate. No agency fluff. Results that show up on your phone.
Most trades businesses run entirely on referrals — until they don't. Meanwhile leads are finding your competitors online, calling while you're on the job, and moving on when nobody answers. Signal North closes all three gaps.
Three core services that work together or separately. Every client gets a dedicated account manager, monthly reporting, and a direct line to Andy Filizetti.
Pick the package that fits today. Upgrade anytime. Cancel after 3 months if it's not working — it will be.
SW Florida pricing is 25–40% higher — contact Andy for Florida market rates.
No 6-week onboarding. No discovery documents. We build before we pitch — so by the time you say yes, the work is nearly done.
The average electrician, plumber, or HVAC tech misses 40–62% of inbound calls while on jobs. 85% of those callers never try again. Signal North's AI lead response closes that gap automatically — 24 hours a day.
Trades businesses across Michigan and Florida trusting Signal North to run their marketing while they focus on the work.
Signal North isn't a national agency guessing at your local market. Andy Filizetti splits time between the Upper Peninsula and Southwest Florida — two markets he knows personally, seasonally, and competitively.
"I built Signal North because I kept seeing great trades businesses leave money on the table every single day — not because they weren't good at their work, but because nobody could find them."
Andy Filizetti spent years managing large-scale operations, vendor programs, and complex business systems — the kind of work where if a process breaks, real money walks out the door. He learned early that the difference between a business that grows and one that plateaus is usually visibility and systems, not quality of work. The best trades operators in Escanaba and Venice are proof of that.
He splits his time between Escanaba in the Upper Peninsula — where his family has deep roots — and Venice, Florida. Two completely different markets that have one thing in common: skilled trades businesses that are invisible online and losing leads every day because nobody answers the phone on the job site.
Signal North is the answer to that problem. Andy handles everything himself — no junior designers, no offshore team, no account rotation. When you work with Signal North, you work with Andy. He built your mock, he knows your market, and he picks up the phone when you call.
Operations director by day, Signal North founder by design. Andy brings deep experience building and managing complex business systems — applied to the one problem he kept seeing in every small market he knew: great tradespeople who were invisible online.
Tell us your business and we'll build a real website mock before you commit to anything. No cost, no obligation. Most clients see their mock within 48 hours of reaching out.